Are you a private tutor starting your journey in the tutoring business? If so, we have a guide made just for you to ease your way into a new tutoring landscape and bring success to your business! Follow these step-by-step guides to achieve your goal of success!
Step 1: Identify Your Expertise
The first step when considering starting your very own education business is to recognize your expertise and experience and tune that skill set with the subject or courses you plan on teaching. Use your knowledge and understanding of the teaching landscape and maximize your input in the curriculum you create. Having a good foundation and background on your subject makes it easier when planning out exactly what you want to teach and how you want to teach it.
You also need to step back and analyze if you have put sufficient time and energy into building such foundations as having comprehensive knowledge before starting an education business is key to validating your ability in creating courses under your subject of expertise. It is equally important to be passionate about the courses you would like to teach as this can pave an easier path for you to grow your education business!
Having an established foundation with your expertise and experience would give you an edge when you market your course to potential students!
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Step 2: Competitive Analysis – ‘Why your institution’?
The tutoring market is highly competitive. According to the famous consulting firm McKinsey’s research report, there are approximately 356,577 tutoring services globally. Therefore, in the long run, it’s vital to set yourself apart from other institutions to compete in such a market.
So, how do you stay competitive in the evergrowing market of educators? First, you’ll need to know who your main competitors are. This is why it is extremely important to establish a competitive analysis to gauge your place within the market using the competitors as a reference. Questions such as “What market are you trying to tap into?”, “Which subject(s) are you planning to teach?”, “What marketing tactics are your closest competitors utilizing to get more students to enroll in their courses?” are good starting points to help set attainable goals to find success for your tutoring ambitions.
Most importantly – ‘Why your Institution?’ should be the frontrunner when figuring out solutions to separate yourself from your competitors. Why should students choose your courses over your competitors? What are the unique selling points of your course? For example, it could be your unique exam skills where you teach students how to complete the paper with time to spare. It could also be that your tutoring center has multiple courses for students to pick from which further allows students to experience an all-in-one tutoring service. Not only that, as aforementioned, you can also display your qualifications to further back your claim.
Conducting a full competitor analysis can help better prepare for your business plan and actions needed to grow your education business.
Top tips to complete a competitive analysis!
- Research the local market
- Consider the scale of your tutoring business – Private Tutoring or Tutorial Center
- Find similar course tutors/tutoring centers that are more established to us as a blueprint for your business
- Evaluate competitors’ strengths & learn from their weaknesses to develop your unique selling points
Step 3: Set Out A Business Plan
A. For Online Tutoring
Once you have finished your research, it’s time to make a business plan for your tutoring business. This plan should be based on all the information you gathered in Steps 1-2, and then answer the ‘4W1H’!What?
Clearly outlining the course curriculum you will be offering to your students. This includes the subjects, topics, and skills you will be teaching within your course outline. Providing a structured curriculum gives a clear direction to distinguish your tutoring services.
Plan on when is the best time to start your business. Jump onto the peak student enrollment seasons, such as summer and back to school, to capitalize on gaining more students. Moreover, decide on the timing and frequency of your classes. Determine the duration of each session and establish a suitable schedule that aligns with the general student’s timing. By doing so, you can have a well-established schedule that can be distributed with your teaching resources.
- Where and How?
Consider the teaching method and platform you will utilize. Will you conduct live lessons using platforms such as Zoom or Teams or provide in-person lessons? Alternatively, will you create pre-recorded video lessons that students can access at their convenience? Choose the approach that best suits your teaching style and the preferences of your target audience.
Identify your clients, find out about their needs, and then plan suitable and attractive pricing. Most importantly, consider the potential schedule of your target clients. By establishing who your target clients are, you can create more marketing plans and adjustments required to fulfill their needs to establish a healthy learning ecosystem.
- Set out a feasible pricing plan
What should you consider when setting your budget for the tutoring business?
- Paying for infrastructure required to start up the company
- In-person: rent, furniture, air conditioners, water supplies
- Virtual: Teaching resources, technologies, and software.
- Paying for personnel costs (tutors, helpers, interns, etc.)
- External expenditures such as paying taxes on profits made by the company or insurance coverage.
- Promotion fee for marketing your course.
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B. In-person Tutoring
- Legal Requirement – Register with the Government
Before starting an in-person tutoring business, it is essential to research and comply with any legal requirements set by the government. This may include applying for a Business Registration Certificate. Keep in mind that specific registration processes and regulations can vary across jurisdictions, so it is advised to refer to your government’s website for accurate information.
- Follow the same expenditure plan as in-person classes.
Step 4: Set Up a Course Landing Page
Why setting up a course landing page is important?
A landing page serves as a central hub where students can access details about your tutoring services, including the curriculum and teaching methods, and for educators to enroll students within one platform.
You could manage lesson quotas, different lesson types, and tuition calculations within your course landing page. For some website tools, you could even auto-optimize your page and allow it to rank higher in Google searches. This allows you to gain more leads and registrations over time to help grow your education business.
Most importantly, a well-designed landing page allows you to display your expertise and features, and positive reviews, contributing to a positive reputation within your sector.
How to set up a course landing page?
- Customize your profile & teaching business, including your company branding and description
- Create your course outlines and open registration portals for your courses.
- Set up a booking and payment system for students to enroll
- Customize your website using your brand identity
- Publish your page
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Step 5. Create Social Media Accounts to Promote Your Courses
Why set up social media accounts?
Social media is currently the frontrunner when it comes to promotion channels. Social media platforms allow you to connect with a wide audience and engage with potential students by creating an online community.
You can share valuable tips, resources, and walkthroughs & behind the scenes of your courses to showcase your passion for teaching whilst attracting students
Alternatively, you could encourage current students to share their positive experiences on social media, leveraging testimonials and recommendations to attract new students.
How to set up social media accounts and promote courses?
- Facebook: Create a Page for your business and engage with your audience through posts and comments.
- Instagram: Showcase your courses visually, sharing photos, videos, and reels that highlight your teaching approach and student success stories.
- Google: Create a business profile with accurate information, photos, and reviews to gain leads and searchers straight to your tutoring services.
- Twitter: Share updates, and educational resources, and connect through conversations related to your courses or the tutoring industry.
We highly suggest promoting your courses on social media by running targeted ads to reach a specific audience interested in tutoring services. Moreover, creating engaging posts that highlight the benefits of your courses is essential. In this digital world, always remember to use visual content, such as graphics, images, and videos, to captivate your audience. 2024 is the world of ‘short videos’ so do make some reels, shorts, and videos to showcase teaching techniques, student testimonials, or quick tips!
Step 6: Schedule Meetings with Potential clients
Why schedule meetings with prospective clients?
It is difficult to create your course outlines and payment plans without knowing who your clients are. When starting the tutoring business, one of the primary tasks is to schedule meetings with potential clients. This initial consultation serves the purpose of evaluating the client’s abilities, analyzing their learning requirements, and discussing a personalized tutoring program. By doing so, you can adjust your content and business plan from the information you gather from your clients. Always remember to cater to their needs and expectations to create a good relationship with clients which further bolsters your education institution’s reputation.
Throughout this phase, it is crucial to exhibit both friendliness and expertise to establish a strong rapport with your clients. By seizing every chance to demonstrate your knowledge and passion for teaching, you can instill confidence in both yourself and your customers, assuring them that you are well-equipped to effectively engage their minds.
How to reach out to prospective clients?
- Directly message targets on social media accounts: introduce yourself and offer more information about your tutoring services.
- Contact them via email or phone, providing a personalized message highlighting the benefits of your services.
- Organize one-off events and workshops to collect contact details of interested attendees and follow up with them afterward.
Step 7: Feedback review
Reach out to your existing clients and ask them to provide feedback on their experience with your tutoring services. This can be done through surveys, interviews, or online review platforms. Their valuable insights can help you understand their satisfaction levels and identify areas for improvement.
Once you receive positive feedback and testimonials from your customers, leverage them as marketing assets. Share these testimonials on your social media accounts, review platforms (such as Google My Business, Yelp, or specialized tutoring directories), and incorporate them into your email marketing campaigns.
By showcasing the positive experiences of your satisfied customers, you can build trust and credibility with potential clients. You can also use their positive comments on social media, review pages, and emails to market your services and grow your brand.
In the world of tutoring, preparation is key. It’s essential to equip yourself in advance, ensuring that you can confidently handle student inquiries and challenges regarding your subject expertise.
At Flowclass, we understand the importance of your tutoring business. With our support, you’ll gain the knowledge and confidence needed to excel in your role as a tutor.
As you embark on this new career path, remember these valuable tips. Emphasize your unique teaching points, be proactive in enhancing your subject knowledge, and do your best to promote your course. By following the above steps, you’ll be well-prepared to start your journey as a tutor.
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