Flowclass vs Shopify in 2023: Which one for an education website?

Author Introduction

Launching a class or course website requires a platform that not only makes the creation process simple and intuitive, but also provides specific features to cater to the unique needs of educators. The ideal platform should streamline the process of creating and managing courses, managing student enrollments, and scheduling classes.

In addition to basic website creation and design features, a class website requires specific functionality to manage courses, including:

  • Class and Timeslot Management: The platform should provide tools to easily schedule classes, manage different timeslots, and track availability. This is particularly important for educators offering live classes.
  • Course Creation & Management: The platform should support the creation of comprehensive course content, including text, images, videos, and other multimedia. It should also provide tools for managing courses, tracking student progress, and facilitating interaction and engagement.
  • Payment Collection: A secure and efficient payment system is a must for any course website. The platform should support various payment methods and provide a seamless and secure checkout experience for students.
  • Student Registration and Management: The ability to easily register students, manage student information, and communicate with students is a key requirement for a course website.

Among the many platforms available, two that stand out are Flowclass, a platform dedicated to helping educators create and manage classes, and Shopify, a popular e-commerce platform recognized for its robust payment collection capabilities.

In this article, we will compare these two platforms based on the above-mentioned features and more, helping you choose the right platform for launching your class website.

  1. Course Creation & Management: Which tools and features do the platforms offer for creating and managing courses?
  2. Ease of Use: How intuitive and user-friendly are the platforms?
  3. E-commerce Capabilities: How do the platforms handle sales, transactions, and product listings?
  4. Pricing: What are the costs associated with using each platform? This includes monthly fees, transaction fees, and any additional costs.
  5. Customization & Design: What customization options are available? How easy is it to design a visually appealing and functional website?
  6. Payment Processing: How do each of the platforms handle payment processing? What payment methods do they accept?
  7. Integrations & Extensions: What third-party integrations or extensions are available on each platform?
  8. SEO & Marketing Tools: What tools and features do the platforms offer to help with search engine optimization (SEO) and marketing?
  9. Customer Support: What type of customer support is available? How responsive and helpful is their support team?

Course Creation & Management

For educators offering live classes, hybrid classes, or events, the ability to effectively manage class schedules, events, and timeslots is crucial. Let’s compare how Flowclass and Shopify perform in this regard.

Class/Event/Timeslot ManagementFlowclass excels in managing time slots for live and offline classes, making it a leading choice for educators running scheduled classes.Shopify, as an e-commerce platform, doesn’t inherently support class, event, or timeslot management. For such features, integration with a third-party app would be necessary.
Live Class SupportFlowclass supports live, offline, and hybrid classes.Shopify doesn’t natively support live class scheduling or management.
Event ManagementFlowclass allows educators to easily schedule, manage, and promote events.To manage events on Shopify, you would likely need to use an additional event management app.

Conclusion: Flowclass, with its specific focus on class, event, and timeslot management, offers a more streamlined and tailored experience for educators conducting live, offline, or hybrid classes.

Shopify, on the other hand, doesn’t natively support these features and would require third-party apps to provide similar functionality.

Ease of Use

Introduction: For educators venturing into the digital world, the intuitiveness and user-friendliness of a platform can significantly impact the experience of creating and managing online classes.

User InterfaceFlowclass offers a simple, intuitive interface with a focus on ease of use, making it an ideal choice for educators stepping into online teaching.Shopify, while user-friendly, is primarily an e-commerce platform and may require some time for educators to navigate and use effectively for course management.
Learning CurveWith Flowclass, educators can quickly get started with minimal technical expertise.Shopify may present a steeper learning curve for educators due to its broader e-commerce focus.

Conclusion: Flowclass takes the lead.

Its design and functionality have been tailored to the needs of educators, making it simple to create a class, manage time slots, and process enrollments. While Shopify is a robust platform with a user-friendly interface, its wider e-commerce focus might require a bit more time for educators to fully utilize for their specific needs.

E-commerce Capabilities

E-commerce capabilities are essential for running a successful online education business. They determine how you sell your courses and collect payments, impacting both your revenue and the purchasing experience of your students.

Product ListingsFlowclass enables listing of classes, events, and workshops as products, with easy management of enrollments.Shopify is a leading e-commerce platform with robust product listing capabilities. It can host and sell a variety of digital products, including online courses.
Payment ProcessingFlowclass supports a wide range of payment gateways, including Stripe and offline payments, and doesn’t charge transaction fees.Shopify has its own payment system – Shopify Payments – and also supports a wide range of payment gateways. Transaction fees apply unless you’re using Shopify Payments.
Checkout ExperienceFlowclass provides a seamless checkout experience, allowing students to easily enroll and pay for courses.Shopify offers a tested and optimized checkout process, designed to maximize conversions.
Sales & Marketing ToolsFlowclass is developing its sales and marketing tools, with features like SEO optimization and a variety of coupon types.Shopify offers a suite of sales and marketing tools, including discount codes, abandoned cart recovery, and email marketing integrations.

Conclusion: Shopify, as a dedicated e-commerce platform, offers extensive e-commerce capabilities, making it a powerful choice for selling digital products like online courses.

Flowclass, with its tailored features for course enrollment and payment collection, provides a more specialized solution for educators offering live, offline, or hybrid classes. It’s worth noting that while Flowclass doesn’t charge transaction fees, Shopify does unless you’re using Shopify Payments.


Pricing is a major factor to consider when choosing a platform to host your online classes. It’s important to understand what features you get for the price and whether the pricing structure fits your budget and business model.

Free TrialFlowclass offers a free plan with basic features for launching your course.Shopify offers a 3-day free trial for users to test out the platform.
Starter PlanFlowclass’s Starter plan costs $6.9 per month (or $5.75 if billed annually) and includes features like 3 published course pages and Stripe Integration for online payments.Shopify’s Basic plan costs $29 per month and includes all the necessary features to start a new online store.
Mid-tier PlanFlowclass’s Growth plan costs $24.9 per month (or $20.75 if billed annually) and offers additional features like 20 published course pages and the ability to use your own brand in notification emails.Shopify’s main plan costs $79 per month and includes additional features like professional reports and lower credit card rates.
Top-tier PlanFlowclass’s Pro plan costs $199.9 per month and includes premium features like 100 published course pages and integration with school management systems.Shopify’s Advanced plan costs $299 per month and includes advanced features like a custom report builder and the lowest transaction fees.
Transaction FeesFlowclass does not charge any transaction fees.Shopify does not charge transaction fees for stores using Shopify Payments. If using a third-party payment provider, there will be additional transaction fees.

Conclusion: Flowclass offers competitive pricing with no transaction fees, making it a cost-effective choice for educators looking to conduct live, offline, or hybrid classes.

On the other hand, while Shopify offers a robust platform with a wide range of features, its higher pricing and potential transaction fees might make it a costlier option, especially for educators who are just starting out.

Customization & Design

The design and customization capabilities of a platform play significant roles in defining your brand’s online presence and the user experience of your students. Let’s compare how Flowclass and Shopify stack up in this regard.

Design TemplatesFlowclass provides a simplistic responsive template for the creation of your class website.Shopify offers a wide variety of professionally designed themes, both free and paid, suitable for a range of business types.
Customization OptionsFlowclass keeps customization simple and straightforward, allowing users to alter basic design elements.Shopify offers extensive customization options, allowing users to alter every aspect of their store’s design. For more advanced customizations, Shopify also offers a custom coding language, Liquid.
Mobile ResponsivenessFlowclass designs are fully responsive and optimized for mobile devices.Shopify templates are also fully responsive and offer a seamless experience on mobile devices.
BrandingFlowclass allows you to create a fully branded school with your own domain.With Shopify, you can create a fully branded e-commerce store, with the ability to use your own domain and customize every aspect of your store’s design to reflect your brand identity.

Conclusion: Shopify comes out as the clear winner in this category.

With its extensive customization options, a wide variety of design templates, and the ability to use a custom coding language for advanced customizations, Shopify offers a superior level of control over the look and feel of your online store. This makes it an excellent choice for educators who want to create a unique and professionally designed course website.

Tuition Collection

Payment processing is a crucial aspect of running an online education business. It directly impacts the purchasing experience of your students and the efficiency with which you receive your earnings. Let’s see how Flowclass and Shopify compare in this aspect.

Supported Payment GatewaysFlowclass supports a wide range of payment gateways, including Stripe. Uniquely, Flowclass also accommodates offline payments, such as bank transfers, offering a level of flexibility that can cater to a wider range of students and payment preferences.Shopify supports a multitude of payment gateways including its own, Shopify Payments. If you don’t use Shopify Payments, transaction fees apply.
Transaction FeesFlowclass does not charge any transaction fees, which means you keep more of your earnings.Shopify does not charge transaction fees if you use Shopify Payments. If you choose a third-party payment gateway, transaction fees apply.
Checkout ExperienceFlowclass provides a seamless checkout experience, making it easy for students to enroll and pay for courses. The ability to accept offline payments also ensures that you can accommodate students who prefer traditional payment methods.Shopify is renowned for its optimized checkout process, designed to reduce cart abandonment and increase conversions.

Conclusion: Both Flowclass and Shopify provide a range of payment options and a smooth checkout experience. However, Flowclass takes the lead in this category by not charging any transaction fees and by offering both online and offline payment options.

This flexibility can be a significant advantage, particularly for educators whose student base has varied payment preferences. On the other hand, while Shopify’s checkout process is highly optimized, the potential transaction fees (if not using Shopify Payments) are an important factor to consider.

Integrations & Extensions

The ability to seamlessly integrate with other tools and services can greatly enhance the functionality and efficiency of your online course platform. From email marketing services to analytics tools, integrations can open up new possibilities for managing and growing your online education business.

Number of IntegrationsFlowclass is in the process of expanding its compatibility with third-party apps. Currently, it provides the necessary integrations for payment processing and scheduling.Shopify offers a vast marketplace of over 4,000 apps that you can integrate with to add functionality to your store. This includes integrations for marketing, SEO, inventory management, customer service, and much more.
Ease of IntegrationThe process of integrating third-party tools with Flowclass is straightforward, but with fewer integrations currently available, the platform might not provide the same level of extendability as Shopify.Shopify makes it easy to integrate with a multitude of third-party apps through its App Store. This means you can easily extend the functionality of your Shopify store to meet your specific needs.
Cost of IntegrationsWhile the cost of integrating third-party tools with Flowclass will depend on the specific app, the current limited range of integrations might not incur significant additional costs.While many apps in the Shopify App Store are free, others require a separate subscription. The cost can vary widely depending on the app and its functionality.

Conclusion: When it comes to integrations and extensions, Shopify is the clear winner.

Its vast App Store offers a wide range of integrations that can add almost any functionality you might need for your online course store. While Flowclass is working on expanding its integrations, it currently does not offer the same breadth of options as Shopify.

However, it’s worth noting that while Shopify’s extensive range of integrations provides great flexibility, it can also add to the overall cost and complexity of managing your online store.

SEO & Marketing Tools

Introduction: SEO and marketing tools are vital for attracting students and promoting your online classes.

SEO FeaturesFlowclass provides automatic SEO settings for course pages.Shopify allows full optimization with customizable SEO settings.
Marketing ToolsFlowclass offers basic marketing tools, including SEO optimization and promotional coupon types.Shopify provides a comprehensive suite of marketing tools, including email and social media integrations.
AnalyticsFlowclass offers basic analytics for course enrollments and student performance.Shopify provides detailed analytics and reports for store performance and marketing optimization.

Conclusion: Shopify has more detailed analytics and full suite of marketing tools.

While Flowclass’s automatic SEO settings are user-friendly, Shopify’s advanced SEO capabilities, comprehensive marketing tools, and detailed analytics make it the stronger choice for educators wanting a hands-on approach to SEO and marketing.

Customer Support & Community

Flowclass and Shopify both prioritize providing quality customer support, but they differ in their approach and the extent of personalized assistance.

Support ResponsivenessFlowclass is known for its proactive customer support, offering personalized guidance and assistance. They typically respond to email inquiries within 24 to 48 hours.Shopify provides 24/7 support through live chat, email, and phone, offering immediate assistance in many cases.
Support ResourcesFlowclass provides detailed guides for every page and setting, supplementing its direct customer support.Shopify has a comprehensive help center with guides and tutorials, along with an active community forum for user support.
Extra SupportFlowclass goes above and beyond by offering setup and marketing consultancy support, easing the path to success for educators.Shopify, while not offering additional support like marketing consultancy, boasts a vast array of online resources and a proactive support team that can assist with a wide range of issues.

Conclusion: While both Flowclass and Shopify offer solid customer support, their services are tailored to their respective user bases.

Flowclass provides a more personalized support experience, including setup and marketing consultancy, making it ideal for educators. Shopify, on the other hand, offers immediate assistance through various channels and a wealth of online resources, catering to a wide range of e-commerce needs.


Deciding on the right platform to manage your online business is a critical step that can significantly impact your success. There are many options available, but the key is to choose one that aligns with your business model and product offerings.

For those who are running a traditional e-commerce business selling physical or digital products, Shopify is likely the best choice. It offers:

  • A comprehensive suite of features designed for e-commerce.
  • Robust product listing and management capabilities.
  • Extensive integrations with other online platforms and payment gateways.
  • A large community of users from various industries.

However, if your business model involves selling education-based services such as courses, workshops, or live classes, Flowclass is a platform specifically designed to cater to your needs.

Flowclass excels in:

  • Listing and managing classes, events, and workshops as products.
  • Streamlining the student enrollment and payment process.
  • Reducing administrative tasks, so you can focus more on teaching.
  • Providing tailored support for educators.

Flowclass isn’t just a platform; it’s a partner in your educational journey, designed to adapt to your unique teaching style and offerings.

While Shopify offers a wide range of features, they may not all be necessary or optimized for educators offering live, hybrid, or offline classes. With Flowclass, you get features that are tailored to your needs, without paying extra for tools that may not be relevant to your business.

The choice ultimately rests with you. If you’re an educator offering live, offline, or hybrid classes and you’re looking for a platform that simplifies student enrollment and payment processes, why not sign up for a free Flowclass account?

Begin creating your class listings today. Empower your educational journey with Flowclass.


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